At Frame Legal, we understand that a company's identity and brand is one of its most important assets. Business names, symbols, phrases, logos, and other distinctive marks are developed at great time and expense. Thus, trademarks are extremely important to almost all businesses and entrepreneurs that provide a product or service.

In most situations, state and federal trademark registration should be of the highest priority of any business strategy to protect the intellectual property rights of the business or entrepreneur. 

Unless a business registers its trademarks, a latecomer business or entrepreneur may seek to obtain a state or federal registration of the trademark and block both the expansion and use of the trademark and any later attempt to register it.  If a business properly registers its trademark with the United State Patent and Trademark Office (USPTO), the USPTO will automatically reject the application of the latecomer attempting to register the same or confusingly similar mark, and the trademark rights of the business or entrepreneur will always be superior to the latecomer.

We provide trademark counsel and advice to those individuals and businesses who are serious about developing and protecting their company name, product names, service names, logos, and taglines. We assist clients in everything from the selection of the trademark to its registration.