In most situations, state and federal trademark registration should be of the highest priority of any business strategy to protect the intellectual property rights of the business or entrepreneur.
Unless a business registers its trademarks, a latecomer business or entrepreneur may seek to obtain a state or federal registration of the trademark and block the expansion of the trademark and any later attempt to register it. If a business properly registers its trademark with the United States Patent and Trademark Office (USPTO), the USPTO will automatically reject the application of any latecomer attempting to register the same or confusingly similar mark, and the trademark rights of the business or entrepreneur will always be superior to the latecomer. Having a federal trademark registration also provides a number of trademark benefits.
We provide trademark counsel and advice to those individuals and businesses who are serious about developing and protecting their company name, product names, service names, logos, and taglines. We assist clients in everything from the trademark selection to its registration. Frame Legal’s South Carolina trademark lawyers provide guidance to any entrepreneur or business in the process of launching their new product or service in the marketplace and ensure their trademarks are properly protected.