A marketing agreement is executed between an advertising/marketing agency and a company seeking marketing services. This type of contract outlines the parties’ rights and responsibilities. It describes how the agency will enter into third party contracts to produce the marketing and advertising materials for the company seeking the services. A marketing agreement should always be negotiated and written in order to avoid miscommunication or confusion, and should be customized to fit the agreement both parties actually agree to.
Generally, marketing agreements are used by a South Carolina business entity when they decide to hire marketing professionals whom promote their products and services, as well as by marketing professionals contracting to promote products and services. As a business owner, product maker, or service producer, the marketing agreement should represent the owner’s brand in a way consistent with the business’s vision.