FAQ’s

Another frequent question from Amazon online sellers is what happens if their trademark application is refused by the USPTO, or if they have been selling on Amazon without any trademark for Amazon Brand Registry. The first[...]

Online Amazon sellers often assume they must wait until they have a full federal trademark registration before they can apply to Amazon Brand Registry. That was closer to the truth when the program first launched, but[...]

Many online sellers wonder whether a trademark is truly necessary to succeed on Amazon or whether it is just another administrative hurdle. Under Amazon’s current rules, you cannot enroll in Amazon Brand Registry unless your brand[...]

The landscape of United States data privacy regulation is evolving at a blistering pace. Once, businesses only worried about California’s Consumer Privacy Act (CCPA); now by 2025, 20 states have enacted comprehensive privacy laws. In 2024[...]

In trademark law, establishing a likelihood of confusion often hinges not only on the similarity of the trademarks themselves, but also on whether the goods or services they identify are sufficiently related. Section 1207.01(a) of the[...]

Before diving into the following discussion, it is essential to understand the differences between a word mark, a design/logo mark, and a work plus design mark (or a composite mark consisting of a word mark and[...]

When businesses create trademarks, they often include words that describe their products or services. These descriptive or generic terms can pose an issue during the trademark registration process. To address this, the United States Patent and[...]

Trademark incontestability is a crucial concept for businesses and brand owners who want to strengthen and protect their trademarks. In simple terms, incontestability is a status a registered trademark can achieve, offering stronger legal protections and[...]

The USPTO Principal Register is the primary registry for trademarks in the United States, maintained by the United States Patent and Trademark Office (USPTO). The Principal Register, unlike the Supplemental Register, affords trademarks the highest level[...]

The USPTO Supplemental Register is a secondary trademark register managed by the United States Patent and Trademark Office. The Supplemental Register catalogs trademarks that have not yet qualified for the full protections of the USPTO Principal[...]