Trademark Economics

Trademarks promote economic efficiency in the marketplace in at least two ways: (1) trademarks encourage businesses to create, manufacture and promote quality products, and (2) trademarks reduce customer costs related to shopping and making purchasing decisions.  . UCLA economists A. Alchian and W.R Allen co-authored Exchange and Production: Competition, Coordination, and Control.  The authors [...]

Trademark Economics2020-07-09T18:32:50+00:00

Trademark Fair Use and Comparative Advertising

Trademarks of a rival company can be used in comparative advertising, so long as the advertising does not contain misrepresentations or create a reasonable likelihood that purchasers will be confused as to the source, identity, or sponsorship of the advertiser’s product. Under the Lanham Act, a defense to claims of false and misleading comparative advertising [...]

Trademark Fair Use and Comparative Advertising2020-02-18T21:14:24+00:00