The 13 Du Pont Factors: Similarity/dissimilarity of the trademarks in their entireties (appearance, sound, meaning, commercial impression) Similarity/dissimilarity and nature of the goods or services as identified in the application/registration Similarity/dissimilarity of established, likely-to-continue trade[...]
For many entrepreneurs, naming a brand after a founder feels like the safest, most authentic choice. It’s personal. It’s memorable. It signals accountability. But in trademark law, a common first name can be a surprisingly risky[...]
If your USPTO trademark application has been refused because “someone else already filed something similar,” you’re not alone—and you might be staring at a filing that never should have been there in the first place. In[...]
If you’ve tried to register a brand name or slogan and received a USPTO trademark refusal that says your phrase “fails to function” as a trademark, you’re not alone. Over the past few years, USPTO examining[...]
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