Generic Domain Names
Closely related to the descriptive domain names are generic domain names. A generic term is one that refers, or has come to be understood as referring, to the genus of the particular product or business service. It cannot be a trademark under any circumstances.
Generic domain names may exist in two possible forms. They may be inherently generic or may otherwise acquire generic qualities. An example of an inherently generic designation would be the domain name www.Chair.com – a business that sell chairs. Aspirin is a well known example of a designation that once was a very strong trademark but through common usage acquired a generic label. Generic domain names are also extremely valuable.
Some other examples of generic and descriptive domain names include: Business.com reigned as the world’s most expensive domain name after its 1999 sale for $7.5 million. However, in 2006, Sex.com sold for $14 million dollars. But the record for the most expensive domain name, Insure.com, sold for $16 million dollars to marketing firm QuinStreet. Other top dollar domains sales of 2009 include Toys.com: purchased for $5.1 million, Wine.com for $3.3 million, and Candy.com which sold for $3 million.
In summary, selecting a domain name is an extremely important step in establishing a successful business and ensuring its future value. This is especially true for ecommerce businesses and internet businesses that rely on search engine results and rankings.